Well, the stats are in, and it’s official. The World Cup – considered by many to be the largest, most watched sporting event in the world – did in fact post the largest online video viewing numbers of all time as measured by a whole host of outlets and measurement services. Big deal, right? It’s [...]

Recently, some colleagues and I attended the Streaming Media East conference in NYC. I found the conference fascinating, not so much for the content of the individual sessions, but for the main themes that bubbled to the surface over two days of exhibits and breakout discussions.
We’ve been here before. Online video gets portrayed as a [...]

We tend to do a fair bit of analytics integrations for our clients, mainly in Google Analytics and Omniture. Both provide great features for tracking standard web site usage metrics, including page views, visits, entry/exit points, and more. Until recently, Omniture has had a leg up in one particular area of the analytics [...]